The Growing Menace of Deepfakes: A Threat to Privacy, Security, and Trust

Deepfakes: A Rising Threat to Privacy and Security

Deepfakes, the sophisticated manipulation of images and recordings using machine-learning technology, are becoming increasingly prevalent and pose significant risks to individuals, businesses, and national security. These manipulated media can be used to discredit political figures, disrupt elections, and even influence foreign relations. For instance, a suspected deepfake may have played a role in an attempted coup in Gabon and a failed attempt to discredit Malaysia's economic affairs minister, according to the Brookings Institution.

The Harsh Reality: Deepfakes and Gender-Based Harassment

The majority of deepfakes currently circulating online are used to degrade, harass, and intimidate women. A recent study found that up to 95 percent of deepfakes on the internet are pornographic, with up to 90 percent involving the nonconsensual use of women's images. This alarming trend highlights the urgent need for stronger legal protections and technological solutions to combat this form of gender-based violence.

Businesses at Risk: Financial Loss and Reputational Damage

Businesses are also vulnerable to the dangers posed by deepfakes. In 2019, an executive at a U.K. energy company was tricked into transferring $243,000 to a secret account by a deepfake impersonating his boss's voice. This incident, along with others reported by security firm Symantec, underscores the financial risks associated with deepfakes. Additionally, the potential for deepfakes to manipulate video of executives could lead to reputational damage and misrepresentation of market-moving news.

To protect against the risks posed by deepfakes, businesses and individuals should stay informed about the latest technological advancements and legal developments. Engaging with cybersecurity experts and reviewing insurance policies to ensure coverage for deepfake-related incidents can also provide valuable safeguards.